It follows that Google Allo’s massive flop show and Google’s efforts to move its consumer-focused messaging to RCS (an alternative to iPhone’s iMessage) and Android Messages (SMS App).
The writing has been on the wall for some time, with the Google Hangouts app on Play Store not receiving an update for almost a year, before an update to remove the SMS functionality, though Hangouts remain the default and immediately visible chat option on Gmail. The Google Voice calling which was a feature in Hangouts has also been moved out as an individual app.
Focus on RCS
Google has conitnued it’s pivot away from the consumer chat application for some time and has increasingly focused on bringing major companies on a single standard RCS (Rich Communication Services). While it’s not a chat app per se, Google has go several manufacturers and operators to sign up for it (including Microsoft, Samsung, LG, HTC, AT&T, Verizon to name a few.
While Allo, much touter AI based messenger from Google, has been put on backburner with development pausing.
It basically sends a signal, if you’re using Allo, move to another app.