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Certain iPhone models’ demand expected to dip by 50%

Apple iPhone X series
Citi has cut the forecast of Apple iPhone sales for 2019 Q1

Citi Research, the investment arm of Citibank, has stated that the demand for iPhone XS MAX will reduce by 50% in the first quarter of 2019.

In a report published by Reuters, a Citi Research analyst explains that the reduction in the forecast is driven by the view that iPhone is entering a destocking phase, combined low demand and weak outlook for Apple’s latest iPhone XS MAX.

Overall, across all the iPhone sales, the demand is expected to reduce by 10%, from 50 million to 45 million units.

This follows recent events when Apple announced that they will not be releasing sales figures from next financial year onwards, a move that most analysts believe reflects an expectation of weakened sales.

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