Apple which is going through a horrible phase that has seen their stock plummet by over 40% in less than 3 months were
In an ongoing patent dispute with Qualcomm in Germany, a Berlin court had banned the sales or iPhone 7 and 8 models. Qualcomm didn’t waste any time to deposit the legal bond to the tune of $1.5 billion as mandated by the court to enforce the ban.
Since then Apple have been ordered to retract a press release which according to the court was deceptive and could potentially lead consumers to think that both iPhone 7 and 8 models are fully available across Germany.
All iPhone models remain available to customers through carriers and resellers in 4,300 locations across Germany. During the appeal process, iPhone 7 and iPhone 8 models will not be available at Apple’s 15 retail stores in Germany. iPhone XS, iPhone XS Max and iPhone XR will remain available in all our stores.Apple statement to CNBC
A three judge bench of the German court ordered Apple to remove the above part from their full statement in and order stating, ” The press release… is misleading as it contains statements that are at least potentially deceptive about the availability of the goods, namely the iPhones affected by the ruling.”
No respite for Apple
Apple has had a horrid end to 2018 with a Chinese court banning certain iPhone models in China, iPhone 7 & 8 being banned in Germany, a PR nightmare due to a lawsuit in the USA alleging Apple lying and misrepresenting iPhone specifications, Huawei overtaking them as the second largest smartphone manufacturer, and of course a losing almost $300 billion in stock market value which is close to 40% of their peak value in since October.
And 2019 doesn’t seem to be going any better for Apple, with Citibank Research group cutting their sales forecast by 10% including a 50% reduction predicted in sales of iPhone XS MAX, which was proven to be true by Apple cutting their production forecast by 10% and Tim Cook calling iPhone XR a flop.
With the trade war between the USA and China seemingly not resolving, Apple’s outlook for the year might suffer even more.